It’s likely you’re reading about windows for one of the following reasons:

You’re spending a great deal of money on heating or cooling your home
You’re cold when you sit in your favorite chair next to a window
You found out how much your painter is charging to paint each window
You just tried to clean a window
Your neighbor was recently bragging about their new windows
The money you spend on new windows is an investment in comfort, cost savings, and pride of home ownership.